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It calls Contextual Targeting – when Google matches ads with relevant websites from the Display Network based on the theme, keywords, general topics, visitor’s recent browsing history and etc. If you want to show the ad to the person who’ve visited your website already, you need to set up Retargeting.
Geo-targeting is a great way to promote your dating website in specific areas. You can use Google Ads, Facebook Ads, and other contextual networks to promote your site in geographic areas that are relevant to you. You can also target ads based on the user’s location, so they will be served ads tailored to their area. Geo-targeting can be a great way to reach potential customers who may not have found your website through other methods. Additionally, it allows you to keep costs down by only targeting specific locations where your services would be most successful. In addition, make sure that you track the results of any geo-targeted campaigns so that you can adjust your strategy as needed.
You can also use geo-targeting for email campaigns and other promotional activities such as giveaways or contests. This allows you to customize campaigns according to a specific region or city and ensure that you are reaching the right people. For example, if you’re targeting users in a specific city, consider offering discounts or special offers that are only valid for people living in that area. Geo-targeting is a great way to promote your dating website in an effective and efficient way.
Social media here, social media there. We’ve been hearing about its importance for ten years now. However, sometimes business owners don’t get the main idea of social platforms: you need to be social and engaging. There is no point in having an Instagram account if you are not going to keep it active. Posting just to post is also not going to make any difference as long as you are sharing «boring» stock images with couples and relationships.
The first thing that you need to do is choose the right social platforms based on the following criteria: 1) popularity among your audience 2) your resources, and ability to create engaging content for it on a daily basis. Sometimes it’s better not to be present at all rather than have an almost empty account with 100 followers and the last post dated three years ago. If you started a project a while ago, sometimes users just want to check your social media to understand if you are still active. If your project is still alive, but it’s not obvious according to your online presence, you need to change your social media strategy immediately.
